Cyber Monday sales: U.S. online spending, shoppers and the next date
Adobe Analytics counted $14.25 billion in U.S. online spending on Cyber Monday 2025, up 7.1%. Yearly figures, NRF shopper counts and the 2026 date.
In this article
U.S. shoppers spent $14.25 billion online on Cyber Monday 2025, up 7.1% from the year before, according to Adobe Analytics. Adobe's releases put the day at $12.4 billion in 2023 and $13.3 billion in 2024. The 2026 edition falls on Monday, November 30.
Key points
- Cyber Monday 2025 brought in $14.25 billion in U.S. online spending, up 7.1% year over year, according to Adobe1.
- From 2023 to 2025 the day's online spending rose 14.9%, from $12.4 billion to $14.25 billion, a change calculated from Adobe's figures.
- The National Retail Federation (NRF) counted 75.9 million online shoppers on Cyber Monday 2025, up from 64.4 million in 20244.
- Mobile devices drove 57.5% of Cyber Monday online sales in 2025, compared with 41.4% in 2020 (Adobe).
- In the U.S., Cyber Monday 2026 is November 30. Argentina's CyberMonday is a separate event, and its Mega Ofertas Top (the headline deals) start on November 2.
What Cyber Monday is
Cyber Monday is the Monday after Thanksgiving, the day U.S. online retailers bunch their discounts at the end of the holiday weekend. Adobe places it at the close of Cyber Week, which it defines as the five-day shopping period from Thanksgiving through Black Friday and Cyber Monday1. In its December 2, 2025 release, Adobe calls Cyber Monday the biggest online shopping day of all time.
But the NRF, which counts people instead of dollars, describes it as the second most popular day for online shopping4. Both claims can hold at once because Adobe adds up spending and the NRF counts shoppers. The NRF figures cited here don't say which day ranks first.
When is Cyber Monday 2026?
The U.S. date comes from the calendar: Thanksgiving falls on Thursday, November 26, 2026, which puts Cyber Monday on November 30 and Cyber Week from November 26 to November 30.
Outside the U.S., other countries borrow the name for events of their own, on their own dates. Argentina's CyberMonday, an online sales event, opens its Mega Ofertas Top at midnight on November 2, 2026, according to the event's official site7. Chile's CyberMonday 2026 has already happened: it ran from 00:00 on Monday, October 5, to 23:59 on Wednesday, October 7, according to 24horas.cl8.
Sales figures for those events aren't in the sources listed here.
How Cyber Monday sales are measured
The spending figures come from Adobe Analytics. For its holiday season report it covers over 1 trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories1. These are company figures, published as press releases, and they cover online purchases recorded on retailers' sites.
Adobe also ran a survey of over 1,000 U.S. consumers in November 2025.
The NRF works from a survey. Its Thanksgiving weekend report is produced with Prosper Insights & Analytics, and the 2025 edition surveyed 3,099 adult consumers from November 26 to November 30, 20254. So the two sources answer different questions: Adobe tells you how much was spent, the NRF tells you how many people shopped.
Example: how much of Cyber Week falls on the Monday
Example with Adobe's 2025 data: Cyber Monday's $14.25 billion divided by Cyber Week's $44.2 billion gives 32.2%. One day out of five took nearly a third of the week's online spending.
Cyber Monday sales by year
Adobe's last three Cyber Monday releases give a consistent series for the day, the week and some payment methods123.
| Indicator (Adobe) | 2023 | 2024 | 2025 |
|---|---|---|---|
| Cyber Monday online spending | $12.4 billion (+9.6%) | $13.3 billion (+7.3%) | $14.25 billion (+7.1%) |
| Cyber Week online spending | $38 billion (+7.8%) | $41.1 billion | $44.2 billion |
| Black Friday online spending | No data | $10.8 billion (+10.2%) | $11.8 billion (+9.1%) |
| Thanksgiving online spending | No data | No data | $6.4 billion (+5.3%) |
| Buy now, pay later (BNPL) on Cyber Monday | $940 million (+42.5%) | $991.2 million (+5.5%) | $1.03 billion (+4.2%) |
| Mobile share of Cyber Monday online sales | No data | 57% | 57.5% |
Figures in parentheses are year-over-year changes as Adobe publishes them. Adobe's releases, as quoted here, don't attribute the growth to any cause. For the season as a whole, Adobe counted $137.4 billion spent online from November 1 through December 1, 2025, up 7.2%.
What the NRF counted over the 2025 weekend
- A record 202.9 million consumers shopped from Thanksgiving Day through Cyber Monday, up from 197 million in 2024.
- 134.9 million people shopped online over those five days, up 9% from 124.3 million.
- Cyber Monday alone drew 75.9 million online shoppers, compared with 64.4 million in 2024 (a 17.9% increase, calculated from those figures).
- 46.9 million shopped online from a mobile device that Monday, up from 40.4 million a year earlier.
- Holiday shoppers spent $337.86 on average over the weekend on gifts, holiday apparel, decorations and other seasonal items.
What changed in recent editions
The phone became the main checkout
In the 2019 season, only 33% of Cyber Monday online sales came through a mobile device, according to Adobe2. The share was 41.4% in 2020, 57% in 2024 and 57.5% in 2025. From 2019 to 2024 it rose 24 percentage points.
Buy now, pay later
BNPL drove $1.03 billion in online spending on Cyber Monday 2025, or 7.2% of the day's total. And 79.4% of those BNPL transactions happened on mobile rather than desktop1.
Categories, hours and channels
Three categories (electronics, apparel and furniture) accounted for 57% of Cyber Monday 2025 online spending. Electronics alone took in $3.7 billion, up 12.8% from 2024, with discounts peaking at 31% off listed price. From 8 to 10 pm, consumers spent $16 million every minute1 (the release doesn't say what share of the day that window took).
Social media drove 3.6% of Cyber Monday online revenue in 2025. In 2024, affiliates and partners, influencers included, reached 20.3%2 (different years and different channels, so resist putting them in one column). Traffic from generative AI tools to U.S. retail sites, measured by shoppers clicking a link, rose 670% on Cyber Monday 2025, according to Adobe.
Prices matter too. The Adobe Digital Price Index, which tracks online prices across 18 product categories and complements the BLS consumer price index, showed e-commerce prices falling for 26 consecutive months through October 2024, when they were down 2.9% year over year2.
Cyber Monday against a full year of e-commerce
Is $14.25 billion a lot for a single day? The official benchmark is the Census Bureau, which estimates U.S. retail e-commerce sales at $340.2 billion in the second quarter of 2026, up 3.8% from the first quarter and 12.2% (±0.9%) from the second quarter of 2025, equal to 17.1% of total retail sales5.
| Second quarter | E-commerce sales ($ millions) | Share of total retail sales |
|---|---|---|
| 2021 | 236,010 | 14.6% |
| 2022 | 247,967 | 14.2% |
| 2023 | 269,738 | 15.3% |
| 2024 | 288,822 | 16.1% |
| 2025 (revised) | 303,284 | 16.3% |
| 2026 (preliminary) | 340,244 | 17.1% |
From the second quarter of 2022 to the second quarter of 2026, the series rose 37.2%. The estimates are adjusted for seasonal variation but not for price changes, and since the April 2025 benchmark report they include only businesses with paid employees6.
For reading series like this one with a critical eye, see the guide on how to read industry reports. For the budget side, see where digital marketing budgets are going.
Common mix-ups
- Cyber Monday and Black Friday. They are two different days in the same week. In 2025, Black Friday brought in $11.8 billion online and Cyber Monday $14.25 billion, according to Adobe.
- Cyber Monday and Cyber Week. Cyber Week is the five days from Thanksgiving to Cyber Monday: $44.2 billion online in 2025.
- The U.S. Cyber Monday and Argentina's CyberMonday. They share a name and little else. The U.S. one is the Monday after Thanksgiving; the Argentine one opens its Mega Ofertas Top on November 2, 2026.
- Adobe's number and the Census Bureau's. Adobe measures online spending it records on retail sites. The Census Bureau publishes official estimates by quarter, not by day.
The next Census Bureau report, for the third quarter of 2026, comes out on November 19, 2026, at 10:00 a.m. Eastern: eleven days before Cyber Monday, and with no data from that week.
Frequently asked questions
When is Cyber Monday 2026?
In the U.S., Cyber Monday 2026 is Monday, November 30, the Monday after Thanksgiving (Thursday, November 26). Argentina's CyberMonday follows its own calendar: its Mega Ofertas Top start at midnight on November 2, 2026, according to cybermonday.com.ar.
How much were Cyber Monday sales in 2025?
According to Adobe Analytics, U.S. consumers spent $14.25 billion online on Cyber Monday 2025, up 7.1% from 2024. Cyber Week as a whole, from Thanksgiving to Cyber Monday, brought in $44.2 billion, and the Monday accounted for 32.2% of that total.
Which is bigger, Black Friday or Cyber Monday?
In online spending, Cyber Monday: $14.25 billion in 2025 against $11.8 billion on Black Friday, according to Adobe, which calls it the biggest online shopping day of all time. The NRF, which counts shoppers instead of dollars, ranks it the second most popular day for online shopping.
How many people shop on Cyber Monday?
The NRF and Prosper Insights & Analytics survey estimated 75.9 million online shoppers on Cyber Monday 2025, up from 64.4 million in 2024. Of those, 46.9 million shopped from a mobile device. The survey covered 3,099 adult consumers, interviewed from November 26 to November 30, 2025.
Sources
- Adobe, "Cyber Monday Hits Record $14.25 Billion in Online Spending with Over $1 Billion Driven by Buy Now Pay Later" (press release, Dec 2, 2025). Cyber Monday, Cyber Week, Black Friday and Thanksgiving 2025 spending, season-to-date total, BNPL, mobile, categories, social media, generative AI traffic and Adobe Analytics coverage. news.adobe.com. Accessed Oct 19, 2026.
- Adobe, "Cyber Monday Hits Record $13.3 Billion in Online Spending with Majority of Sales Driven by Mobile" (press release, Dec 3, 2024). Cyber Monday, Cyber Week and Black Friday 2024 spending, BNPL, mobile share in 2019 and 2024, affiliates and the Adobe Digital Price Index. news.adobe.com. Accessed Oct 19, 2026.
- Adobe, "Cyber Monday Surges to $12.4 Billion in Online Spending, Breaking E-Commerce Record" (press release, Nov 28, 2023). Cyber Monday and Cyber Week 2023 spending, BNPL and the Adobe Digital Price Index. news.adobe.com. Accessed Oct 19, 2026.
- National Retail Federation, "Thanksgiving Holiday Weekend Draws a Record 203 Million Shoppers" (press release, 2025). Thanksgiving weekend and Cyber Monday shoppers in 2024 and 2025, average spending and survey sample. nrf.com. Accessed Oct 19, 2026.
- U.S. Census Bureau, "Quarterly Retail E-Commerce Sales Report" (second quarter of 2026). E-commerce sales, changes, share of total retail sales and next release date. census.gov. Accessed Oct 19, 2026.
- U.S. Census Bureau, "tsadjustedsales.xlsx" (adjusted quarterly series). E-commerce sales for the second quarter of 2021 through 2026, share of total sales, adjustment and coverage. census.gov. Accessed Oct 19, 2026.
- CyberMonday Argentina, "CyberMonday 2026" (2026 edition). Start of the Mega Ofertas Top. cybermonday.com.ar. Accessed Oct 19, 2026.
- 24horas, "CyberMonday 2026 en Chile: fecha de inicio, duración y consejos de compra" (2026). Dates and official portal of CyberMonday Chile 2026. 24horas.cl. Accessed Oct 19, 2026.
Chart: our own, with data from Adobe Analytics (sources 1, 2 and 3).
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