Choice Hotels Bolsters Brand Strategy with New Agency Partnerships
New Agency Appointments
In the realm of advertising, Choice Hotels International is eagerly preparing to introduce a fresh wave of marketing strategies aimed at strengthening their brand appeal and reaching a broader audience.
With the support of newly appointed agencies 72andSunny and Dentsu X, Choice Hotels is setting the stage for innovative campaigning as we approach 2025.
Strategic Brand Expansion
The most immediate focus is the amplification of the ongoing campaign "A Stay for Any You." This initiative, enhanced by celebrity presence Keegan-Michael Key, has already made significant impressions since its early 2024 launch.
Under the strategic guidance of Dentsu X, this campaign is now expanding its reach through digital realms including popular social platforms and podcasts, aiming to pull in a younger demographics such as Gen Z and millennials who frequent digital spaces like TikTok.
Looking towards the near future, 72andSunny is crafting a campaign slated for an early 2025 debut. This new initiative is currently in the research and development phase, promising to deploy cutting-edge marketing techniques and creative storytelling to reinforce Choice Hotels' newly upscale image in the hospitality market.
This campaign is anticipated to synergize with Choice’s revamped Choice Privileges rewards program, which now offers more experiential rewards and point redemption options, enhancing overall guest engagement and satisfaction.
Amid these developments, Choice Hotels continues its collaboration with Havas Media, who remains at the helm of TV media planning and buying. This strategic continuity ensures that the company's brand message remains coherent across various advertising channels, securing a cohesive and impactful market presence.
Future Advertising and Marketing Initiatives
As stated by Noha Abdalla, Choice CMO, the integration of these top-tier agencies marks a strategic enhancement to their advertising and digital strategies. "With our enhanced brand portfolio and these innovative marketing initiatives, we’re prepared to meet our guests with exceptional creativity and precision across all platforms," Abdalla expressed.
Through these bold steps, Choice Hotels is not just responding to the market's shifts but is actively shaping the way forward in hospitality, aiming to create memorable experiences that attract and retain loyal customers in an increasingly competitive landscape.